visual ◦ Ux/ui design ◦ brand

Lat Long

Background

The Lat Long team, a boutique product development agency, asked me to lead the visual design for their client-facing website, social media, and company wiki. The main objective was to create an engaging site for future clients of Lat Long. The secondary was to create a custom blog called The Grid that accompanied the main site design.

my roles

Lead Visual Designer & UX/UI Designer

team

Lat Long ◦ Nicole Conoyer

services

Stakeholder interviews ◦ Competitive audit ◦ User flows ◦ Wireframes ◦ User experience ◦ User interface ◦ Social media design

Discovery

I collaborated with the phenomenal Nicole Conyor, a creative director, to conduct client interviews to influence the site design and marketing materials. I created user flows, wireframes, design audit, and competitive research in the UX Design discovery phase.

Site design

I refreshed the branding of Lat Long using texture on each page, expressive icons, and adventure-focused photography to highlight their expertise. The development team of this project was Lat Long, so collaborating and communicating throughout the project was an easy process.

Social design

Lat Long's brand's mission is to attract clients who are intertwined with adventure. I created social media pieces that evoke a sense of wonder and exploration.

Brand Collateral

The Lat Long team needed a buttoned-up wiki for their company. So, I designed a Notion-based wiki admin for Lat Long's brand, client, and operations material.

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